Is Amazon Prime Overtaking Netflix as top streaming service?

Amazon Prime is a paid subscription service offered by Amazon that gives users access to services that would otherwise be unavailable, or cost extra, to the typical Amazon customer. This includes free two-day delivery, streaming music, and video, and other benefits. In January 2020, Amazon reported that Prime had more than 150 million subscribers worldwide.

 

Netflix is an American media services provider and production company headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company’s primary business is its subscription-based streaming service which offers online streaming of a library of films and television programs, including those produced in-house.[12] As of April 2019, Netflix had over 148 million paid subscriptions worldwide, including 60 million in the United States, and over 154 million subscriptions total including free trials.

 

When it comes to on-demand streaming video services, there is none bigger than Netflix. It’s far and away from the most popular service of its kind both in the U.S. and internationally. But that doesn’t mean it’s the only option.

 

According to emarketer, streaming is becoming the predominant method through which people access film and television content. The CNBC All-American Economic Survey 2018 found that 57% of Americans use a paid streaming service. Netflix dominates, with a market share of 51%, with Amazon Prime in second with 33%.

Regardless of the fact that Netflix dominates in streaming; here are some indications that Amazon Prime might just be overtaking and becoming more popular than Netflix;  And other streaming service providers in the market.

Price

While Netflix offers plans ranging from Basic ($9 per month) to Standard ($13 per month), and Premium ($16 per month); which gives you access to Netflix’s entire catalog of ad-free movies, TV shows, and specials. The only things that change as you pay more are the quality of the video and the number of devices that can be used to stream simultaneously. Basic, as the name implies, gives you a single stream and limits you to standard definition (480p). Standard gives you a second simultaneous stream, and both are available in HD (up to 1080p). Premium lets four devices watch at the same time, and content can be streamed in up to 4K Ultra HD with HDR, as well as Dolby Atmos (when the show or movie is available in these formats).

On the other hand, Amazon Prime Video subscription is  $119 annually and when broken down gives you about $9 a month. Amazon Prime membership gives you ad-free access to the full Amazon Prime Video catalog, Music, and several shopping-related benefits that Amaz

on throws in for that price. This annual membership lets you stream in the highest quality that your TV, streaming device, and an internet connection can support, including 4K Ultra HD with HDR, as well as Dolby Atmos. As with Netflix, this will vary by movie or TV show. All Prime Video memberships let you stream up to three titles at the same time, but you can only stream the same title on two devices at a time.

The fact that the least price plan for Netflix is about the same price as Amazon Prime Video, means that more subscribers are choosing The Amazon prime over Netflix due to its financial implications.

Discount

Students can get a generous price break on Amazon. Amazon Student accounts get many of the same Prime benefits, and it’s free for the first six months. The first 30 days of the annual subscription are free, and you can cancel anytime; so if you don’t find it helpful, you don’t have to pay for the next month.

Versatility.

Netflix’s primary business is its subscription-based streaming service which offers online streaming of a library of films and television programs, including those produced in-house. Amazon Prime, on the other hand; has an edge here due to its versatility as an e-commerce, music streaming and movie/tv streaming platform. This, of course, attracts a large range of subscribers to the platform.

 

Live TV

Amazon Prime Video gives you access to two types of premium content not included in the $119 annual Prime membership. There’s a rent or buy section that provides a good selection of both newer movies and classics; At prices as low as $4. There’s also Amazon Channels; Which is a way of subscribing to third-party cable networks like HBO, Epix, Starz, and CBS All Access. Giving you the live cable experience. You also get to watch NFL’s Thursday Night Football coverage live. Netflix does not offer this service.

Amount of Movies

Amazon has a much larger total library of movies and TV shows, more than 12,000 movies in fact. This is more than Netflix and Hulu.

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